What We Did
Lemongency embarked on an influencer marketing campaign for Glow Up by Anoosha, a skincare brand seeking to enhance its online presence and engage with a wider audience. We curated a diverse pool of influencers ranging from skincare enthusiasts to beauty bloggers, ensuring maximum reach and resonance with the intended audience.
How We Did It
We created a multichannel strategy that could reach their target audience in various ways, including via:
PR
Lemongency fostered authentic partnerships between Glow Up and the selected influencers. By providing influencers with exclusive access to Glow Up's products and engaging content ideas, Lemongency facilitated the creation of compelling, authentic content that resonated with their respective audiences.
Content Creation
Lemongency collaborated closely with the brand to develop a tailored content calendar, focusing on highlighting the efficacy and benefits of Glow Up by Anoosha's skincare products. From captivating product photoshoots to informative tutorials and videos. By using strategic storytelling and leveraging the power of user-generated content, Lemongency successfully generated buzz around Glow Up by Anoosha, driving engagement and fostering brand loyalty.
