What We Did
Lemongency teamed up with Ray by Rafia, a hand and foot care brand, to enhance brand visibility and drive sales through influencer marketing. We identified the target audience interested in hand and foot care solutions and selected influencers whose followers matched Ray’s demographic. Our campaign strategy focused on creating compelling content across platforms such as Instagram, YouTube, and TikTok, featuring Ray’s products in authentic reviews, tutorials.
How We Did It
We created a multichannel strategy that could reach their target audience in various ways, including via:
PR
Our approach prioritised authentic partnerships, allowing influencers creative freedom while maintaining brand coherence. By fostering genuine connections and actively engaging with the audience, we cultivated a dedicated community around Ray by Rafia. Continuous monitoring and analysis of campaign performance enabled us to optimise for maximum return on investment, solidifying Ray's standing as a premier choice in the hand and foot care market.
Content Creation
Lemongency produced visually captivating content that highlighted the unique features and benefits of Ray by Rafia's products. This included high-quality images, informative videos demonstrating product usage, and engaging reels discussing hand and foot care tips and trends. Understanding the power of UGC in building brand credibility and fostering a sense of community, Lemongency encouraged Ray by Rafia's customers to share their experiences with the products on social media.
